+ brand design 

+ implementation & expansion: 4 year
+ digital & print advertising

+ experiential marketing
+ presentation & data design materials
+ product & textile collateral

Cycle for the Cause is a three day bike ride, where participants travel 275 miles on bike to raise money and awareness in the fight to end HIV/AIDS.  The brand design is influenced by the HIV/AIDS activism of the 80s/90s, calling upon queer history to influence a new generation to join the fight to end AIDS. 

+ style guide

+ apparel, jersey designs 

+ Social media graphics  + buttons, stickers & gifs

+archival imagery scanning & curating