+ brand design 

+ implementation & expansion: 4years
+ digital & print advertising
+experiential marketing
+presentation & data design materials
+ product & textile Collateral

Cycle for the Cause is a three day bike ride, where participants travel 275 miles from Boston to NYC to raise money and awareness in the fight to end HIV/AIDS.
The brand design is influenced by the HIV/AIDS activism of the 1980’s and 1990’s, calling upon queer history to influence a new generation to join the fight to end AIDS. I was lucky to scan & scour the queer archives for imagery that became a large focus in the product design.

+logo, branding & style guide

+print materials

+ cycling jersey desings
Annual, 5k & 10k fundraisers & Center team

+ social media graphics  + buttons, stickers & gifs

+archival imagery scanning & curating