+ brand design
Cycle for the Cause is a three day bike ride, where participants travel 275 miles from Boston to NYC to raise money and awareness in the fight to end HIV/AIDS.
+ implementation & expansion: 4years
+ digital & print advertising
+experiential marketing
+presentation & data design materials
+ product & textile Collateral
Cycle for the Cause is a three day bike ride, where participants travel 275 miles from Boston to NYC to raise money and awareness in the fight to end HIV/AIDS.
The brand design is influenced by the HIV/AIDS activism of the 1980’s and 1990’s, calling upon queer history to influence a new generation to join the fight to end AIDS. I was lucky to scan & scour the queer archives for imagery that became a large focus in the product design.
+logo, branding & style guide
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+print materials
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+ cycling jersey desings
Annual, 5k & 10k fundraisers & Center team
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![2018]()
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+print materials
+ cycling jersey desings
Annual, 5k & 10k fundraisers & Center team
+ social media graphics + buttons, stickers & gifs
+archival imagery scanning & curating
