+ brand design + implementation & expansion: 4 year
+ experiential marketing
+ implementation & expansion: 4 year
+ digital & print advertising
+ experiential marketing
+ presentation & data design materials
+ product & textile collateral
Cycle for the Cause is a three day bike ride, where participants travel 275 miles on bike to raise money and awareness in the fight to end HIV/AIDS. The brand design is influenced by the HIV/AIDS activism of the 80s/90s, calling upon queer history to influence a new generation to join the fight to end AIDS.
+ style guide
+archival imagery scanning & curating
