+ brand design + implementation & expansion: 4 year
+ experiential marketing
+ implementation & expansion: 4 year
+ digital & print advertising
+ experiential marketing
+ presentation & data design materials
+ product & textile collateral
Cycle for the Cause is a three day bike ride, where participants travel 275 miles on bike to raise money and awareness in the fight to end HIV/AIDS. The brand design is influenced by the HIV/AIDS activism of the 80s/90s, calling upon queer history to influence a new generation to join the fight to end AIDS.
![](https://freight.cargo.site/t/original/i/b937dd58a29e59b361b68edc14d5b02dd3e031f0c8dafbca485e7115c8a9e6c7/44335313305_cb239036c5_o.jpg)
![](https://freight.cargo.site/t/original/i/00916659b33ede3edde50376c0fbba02a0cec6fb971373d677d76537b5622fb3/48871701602_853ad30f5d_k.jpg)
![](https://freight.cargo.site/t/original/i/5eeca0033a34a2d6340a069c86e957dc474c813b9f7e6d7bde2f5ef6f34df069/48871739117_a0d06faf10_k.jpg)
+ style guide
![](https://freight.cargo.site/t/original/i/54c282f3f2fc226ac57f5f8034b5a3ad36d210c7bbd30536e46df7bd73627064/C4C_LogoLockupLoop_V02outline.gif)
![](https://freight.cargo.site/t/original/i/e4e66eedb2cfc6655507be081974773ab0db606ca27b8accba6aa7825f44adc3/StyleGuide_cycleforthecause_Page_01.png)
![](https://freight.cargo.site/t/original/i/771be497ada8e7b1b112377ba4651c738d805d311edaf7cc7ab822f9b3223290/StyleGuide_cycleforthecause_Page_02.png)
![](https://freight.cargo.site/t/original/i/ebb71140a263570c33d7da99f25398691a6ec22fc8ac4c53a79b6f2b02abba0d/StyleGuide_cycleforthecause_Page_03.png)
![](https://freight.cargo.site/t/original/i/8e7752a544588b1e8d890be04735d5ce86a132dd08460bcfdbe5387f8229065b/StyleGuide_cycleforthecause_Page_04.png)
![](https://freight.cargo.site/t/original/i/5af49af0345981b6ee2bda5b6b093bf871187d970522ee2e444b886c0ab3b80d/StyleGuide_cycleforthecause_Page_05.png)
![](https://freight.cargo.site/t/original/i/5a28762cdf36890c75979f1babb15ca4be5fe276a380472c91654f5a1596b0bd/StyleGuide_cycleforthecause_Page_06.png)
![](https://freight.cargo.site/t/original/i/c42f70ef22c95ebacbc0ce7b8a51701d4f236deb1daa41cb458a31edee97f395/StyleGuide_cycleforthecause_Page_07.png)
![](https://freight.cargo.site/t/original/i/c6a8bdd8eb1e990ab591f32faa91361bb4fe64b61d204cc384dbadff0157f21e/StyleGuide_cycleforthecause_Page_08.png)
![](https://freight.cargo.site/t/original/i/be1207f94e0148744ff10be5a220a321d261e3314289d9f697e2c1a93fcc4327/StyleGuide_cycleforthecause_Page_09.png)
![](https://freight.cargo.site/t/original/i/3f396d796ed2926248de287ba0b999d629796f3d38c9165f6c9ca6baf4adb772/StyleGuide_cycleforthecause_Page_10.png)
![](https://freight.cargo.site/t/original/i/8772755ca8b7841858c48e7049dacea547f31237c19fec8ebdf74f276ae97999/StyleGuide_cycleforthecause_Page_11.png)
![](https://freight.cargo.site/t/original/i/37cd93b90be0ff4bf9181118a49b3f09ddbf3dc708b227dbe68e4cfafb5094e1/StyleGuide_cycleforthecause_Page_12.png)
![](https://freight.cargo.site/t/original/i/0afdf94ab8e8990d7d61778b1ca2e494452d52477ad6822389b5163447485204/StyleGuide_cycleforthecause_Page_13.png)
![](https://freight.cargo.site/t/original/i/f9ee29d05edd0e291463dd4cc4906427f1a4b4165902f536e4c94cd956143a8a/StyleGuide_cycleforthecause_Page_14.png)
+ apparel, jersey designs
![](https://freight.cargo.site/t/original/i/49b312e86c0a1511daecdac0bac0e6e33d68dd03bf8ca18c795b7733fd04aaa4/2019_proofs.png)
![](https://freight.cargo.site/t/original/i/05e7fa7978cd2a82ab4c4c6507a9dae0269a3a7ffc139a558efd640a7fc66c78/2017_proofs.png)
![](https://freight.cargo.site/t/original/i/0cd09ad249e2e9496136271fe829af8bb9b39aa3aa2c378dae4d7042d163ac24/2018_proofs.png)
![](https://freight.cargo.site/t/original/i/ba89f68614a7d1e9d4d7bb3671007352a63c82487ae3d4cf545b5d45fb063e72/2016_proofs.png)
+ Social media graphics + buttons, stickers & gifs
![](https://freight.cargo.site/t/original/i/47877528ff031f20b62b21168863806eca7fe6e44fb3c8c595d398647edcffa2/c4cbuttonsitegid.gif)
![](https://freight.cargo.site/t/original/i/836da0329abf6d5003a4e59978ae7d2f2f40ddc4afe7bc452c98968b00a62215/PBj.gif)
![](https://freight.cargo.site/t/original/i/b64d0861a3da87b433f5c7de74e27521db73a92b47504fe41bddfc5560d88a5f/c4cgif_discoball_small.txt.gif)
![](https://freight.cargo.site/t/original/i/c464e03fba3945bcb323ba7a1d23327ab6659426d77023f0a34beaa46773a5cc/C4C_Social_Rider3.png)
![](https://freight.cargo.site/t/original/i/985204306e8ef2141864b4b9c216495bb0c1df5c027dc3dcbb7cbcda4a5700fd/sitegrid_cyclesocialAsset-4.png)
![](https://freight.cargo.site/t/original/i/e1353d8730825cced86d44409ee3e0c945d6e16b7f032cc2ab521b236f3cbd2f/sitegrid_cyclesocialAsset-3.png)
![](https://freight.cargo.site/t/original/i/7304fbf38dee11be8ece8e0d442403e9094e1a68f0044876fd90de179e7efd0a/sitegrid_cyclesocialAsset-8.png)
![](https://freight.cargo.site/t/original/i/f8ac6e564ad29c14a6311e3c425737cc14e3ad385dcfe0c0ceffec706cfc5987/sitegrid_cyclesocialAsset-11.png)
![](https://freight.cargo.site/t/original/i/574f56a0f426024c8b5956a56d5787025f794b99a0dfb405f7aba0f45707a89f/C4C_VDay-01.png)
![](https://freight.cargo.site/t/original/i/84dd38f4405b9fd2218e5b2e4d7bb309cdeaefcd99153d61df65f5408f238493/C4C_Social_Crew4.png)
![](https://freight.cargo.site/t/original/i/69d4c7104cc1e85b90b84d1fc4653cea243c2aa2e7dee6374eb03d1be4154d44/sitegrid_cyclesocialAsset-2.png)
![](https://freight.cargo.site/t/original/i/ff83063b62db0d1b1880df44f7f975a30997c212c9b2820249d38c54275e8054/sitegrid_cyclesocialAsset-6.png)
![](https://freight.cargo.site/t/original/i/2ee4c2a7c5d29f79b8905de1a7912a9c59cf22ed568aee1f870fb7b4ba334213/sitegrid_cyclesocialAsset-10.png)
![](https://freight.cargo.site/t/original/i/8e6f077bc109ac8a9cd7cafa392ffb85a251642d5d6327999f76fe24744f005d/sitegrid_cyclesocialAsset-15.png)
![](https://freight.cargo.site/t/original/i/0d45b101582428e1dbdae2801b17f6ee4d19da28487cd927bdf44c192dd470b6/sitegrid_cyclesocialAsset-14.png)
+archival imagery scanning & curating
![](https://freight.cargo.site/t/original/i/0dc2eeee4b71b947eba0a9ca91d31be7cd870ba103dae2554680b116fb3dd5db/OutWeek_JimMarks.jpg)
![](https://freight.cargo.site/t/original/i/1321aa35fadc4cf74361dc4f81cf3b176309b681e199544b9a7074f9ed525834/richwandel_120_fighting_1410C.jpg)
![](https://freight.cargo.site/t/original/i/1a525d1b9aa2a79c52099307df9a8681e165afd472b8adc4379334c088ba6915/act-up-ny-takes-over-grand-central-station.jpg)
![](https://freight.cargo.site/t/original/i/123f9af359b5d55be81f21715039b65350da2ea3b232557c093edd0abdff0704/OutWeek-Folder-001_01.jpg)
![](https://freight.cargo.site/t/original/i/ad9819354bdff0ba122747d4cbae981253af6d8fb4ef071705d4a8b02b7debfe/aids_protest005.jpg)
![](https://freight.cargo.site/t/original/i/4ba1652678ab7368ae24782b82150151d573f5d236abe70e2014b5b0cd67bd68/OutWeek-Folder-001_02.jpg)