Cycle for the Cause is a three day bike ride - participants travel 275 miles to raise money and awareness in the fight to end HIV/AIDS. + The brand design is influenced by the HIV/AIDS LGBTQ activism of the 80s/90s, refrencing queer history as a guiding force and influence on a new generation to join the fight to end AIDS.
brand design
+ research, design & system design
+ digital & print advertising
+ experiential collateral, events
+ presentation & data design materials
+ product & textile collateral
+ style guide, visual system
+ apparel, jersey designs
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+ Social media graphics + buttons, stickers & gifs
+archival imagery scanning & curating
