Cycle for the Cause is a three day bike ride, where participants travel 275 miles from Boston to NYC to raise money and awareness in the fight to end HIV/AIDS. The brand design is influenced by the HIV/AIDS activism of the 1980’s and 1990’s, calling upon queer history and activism to influence a new generation of people to join the fight to end AIDS.

+ brand design

+ product, textile & experiential marketing collateral design 
+ social media marketing & advertising
+ implementation & expansion, 3+ years


+style guide+ Arhival imagery

+ social media graphics  + buttons, stickers & gifs

+print materials

+ cycling jersey desings
Annual, 5k & 10k fundraisers & Center team