Cycle for the Cause is a three day bike ride, where participants travel 275 miles from Boston to NYC to raise money and awareness in the fight to end HIV/AIDS. The brand design is influenced by the HIV/AIDS activism of the 1980’s and 1990’s, calling upon queer history and activism to influence a new generation of people to join the fight to end AIDS.
+ brand design
+ product, textile & experiential marketing collateral design
+ social media marketing & advertising
+ implementation & expansion, 3+ years
+ social media graphics + buttons, stickers & gifs
+ cycling jersey desings
Annual, 5k & 10k fundraisers & Center team